Agency: 2016 - 2019

Package Design

•  Conceptual Retail Package Design

Original Joe’s is a popular restaurant franchise based out of Western Canada. Looking to expand their products into grocery stores, the request was for a conceptual package design which reflects the current design of the brand. Using Original Joe’s existing assets, colours, and typefaces to create the package I was able to design a product appropriate for testing. If the product works in favour of the market the design is more than likely to be produced with minimal changes from how it was created for testing when the item launches publicly.