Agency: 2016 - 2019

Package Design, Brand Design, Production Design

•  Brand Refresh Design Rollout

Schneiders is a household brand specializing in the production of prepared meats and deli meats. Their recent brand redesign was an attempt to modernize and sophisticate the representation of the brand. By working alongside the Lead Creative Director in charge of the approved brand redesign I was able to lead in the rollout of this design across the entire family of products. This includes readapting the design to work on multiple different orientations and substrates, abiding design and applying legal assets to legal regulations, designing alternative panels and assets that are outside of the provided design that are on brand and maintain consistency, as well as preparing artwork on dielines for production.