Agency: 2016 - 2019
Package Design
• Timbits Sports TimCard Design
The Timbits Sports TimCard design is a giveaway gift card for future endeavours pertaining to any non-specific sports teams sponsored by Tim Hortons. The design is meant to be fun and playful as Timbits Sports is typically represented while maintaining a non-sport-specific design.
• Happy Birthday TimCard Design
The Happy Birthday TimCard design is to convey a celebratory feeling while also maintaining a generalized design aesthetic. Free of any design appealing to a specific age, gender, race, or sexuality.
Point of Purchase (POP) Design
• Feature Product Name Bar Design
Name Bars live in the Tim Hortons bakery showcase within each retail store. Their purpose is to display the price of each specific bakery item while also advertising them. Featured products get a more playful design to advertise their promotion and limited time. Use of the item’s aesthetic and/or ingredients to create a simplified look appeals to the flavour and desire of the item.
• Feature Product Window Cling Design
Similar to the Name Bars, Window Clings live on the Tim Hortons bakery showcase within each retail store, however applied directly on the glass. Their purpose is to advertise new featured items in a louder visual tone. Use of the item’s aesthetic and/or ingredients to create a simplified look appeals to the flavour and desire of the item in this rendition as well.
• Conceptual Feature Product Window Cling Design
In order to test market appeal of potential new products Tim Hortons will request the design for advertising of these conceptual feature items. These designs differ in no way from the Feature Product Window Clings designs. If the product works in favour of the market the design is more than likely to be produced as it was created for testing when the item launches publicly.
• Holiday Backer Card Design
Backer Cards live right at the payment terminal within retail stores to advertise TimCards. Use of the approved holiday design assets to create a Backer Card that is on brand, consistent with the holiday design, and a clear message is essential. These designs are smart, simple, and playful as successful POP should be.
