University: 2015

Conceptual Design

The idea for Elixir started with the acknowledgement of available options within the alcohol market of coolers. Currently a trend throughout all current popular cooler brands is the marketing towards a youthful demographic. Utilizing edgy, bold, colourful, and playful design which relates to a young audience. This was the starting point of my research into developing a cooler brand which will be designed to grasp the attention of a sophisticated, enriched audience. An audience that finds the package design of their products as important as the contents it carries.

Brand Design, Package Design, Illustration
Elixir is a cooler brand that utilizes fine detail to convey its identity. Using hand-drawn elements and specific attention to typography it unifies a unique aesthetic. The coloured contents of the beverage within the bottle contrasted with the black and gold hand-drawn labelling give the bottles an elevated distinction that speak to the craft of the brand. The brand and the package work hand in hand to create a sophisticated aesthetic that is playful enough that it shouldn’t be taken too seriously.