Agency: 2016 - 2019

Brand Design

•  Promotional Flash Design

Kraft is a household name brand specializing in the production of family food products which was looking to advertise the popularity of their peanut butter family among the Canadian market. This was accomplished through the design of a promotional Flash which would populate a space on the front label of the Canadian distributed peanut butters. The flash uses the iconic maple leaf to successfully visualize the information without disturbing the existing design.

Package Design, Brand Design, Custom Typeface Design

•  Conceptual Brand Extension & Package Design

In order to test market appeal of potential new products Kraft had requested the design of conceptual packages and products. These designs differ minimally from existing products and are typically just an extension, a flavour variant, or product variant. If the product works in favour of the market the design is more than likely to be produced with some design changes when the item launches publicly. KD Bold was created as an extension of the KD family which would introduce bolder flavour options. The design still follows the existing KD look and feel with custom “bold” lettering and design changes to visualize a bolder flavoured product. KD Bold Shakers was a KD family product extension of the Bold family. The product was a powdered multi-use topping. The Design was meant to advertise the flexibility of the product and maintain an easy yet simple design aesthetic that felt familiar with the KD family.