Agency: 2016 - 2019

Package Design

•  Conceptual Package Design

In order to test market appeal of potential new products McDonalds will request the design of these conceptual items. These designs differ in no way from existing product designs, typically just incorporating new imagery and copy. If the product works in favour of the market the design is more than likely to be produced with minimal changes from how it was created for testing when the item launches publicly.