University: 2015

Brand Design

Parabola is a Corporate Identity Guidelines for a hypothetical smartphone application. The app utilizes user input measurements to filter a shopping guide of clothing tailored specifically for their bodies by high fashion houses. The brand's identity emulates the handcrafted precision expected from the fashions it offers and the Guidelines Book spares no detail towards that notion. The objective for Parabola was to create a brand that could be represented the same way the high fashion houses are. The brand was created by being selective with the elements which reinstated it. Colours, textures, design elements, typefaces, materials were all taken into consideration. The outcome is a brand consistent in design, as perceived and embodied in the Parabola Identity Guidelines Book.

Identity Standards Design, Book Design, Package Design

The Parabola Corporate Identity Guidelines Book is built on the benchmark of quality materials and compelling design. The intricate and attractive spine is laser cut directly into a single sheet of oak allowing the book to maintain the strength and endurance expected of the wood, but still easily foldable. Subtle details such as screwposts, an oak page support, and an elastic which keeps the book closed, streamlined into the binding reinforce the design. Each page is designed as if solely for the book’s interior. Using delicate and intricate textures, a fine choice of typography and visuals that stimulate the reader. The Parabola Identity Guidelines Book is immersed in the brand, maintaining the professionalism expected from an identity guidelines without sacrificing the enticement expected from high fashion book.