University: 2013

Brand Design, Illustration

Pasta Romanzo - which translates to Novel Pasta, is a of fictional brand of Pasta. Nero - which translates to Black, would be the premium line or black label version of the family. This line would encompass specialty flavours and colours which present a premium dish, so naturally the branding and packaging should follow suit. The logo and assets such as the ingredient images were hand drawn to depict the hand-crafted quality of the product and also the traditional nature of the brand. Careful considerations were made when selecting fonts to maintain the traditional and premium feeling. 

Package Design

When considering the package design for the product many things were observed and resolved. Typically, the way pasta is stored is either thrown in a basket in a pantry or scattered on a shelf. The idea with Pasta Romanzo was to provide a way where it could be displayed to enhance the aesthetic of the pantry and easily display the contents. Bookshelfs are often adored for their beauty so this became the starting point for the design inspiration. The spine became an optimal panel to display the information pertaining to the product. Imagery was used on the spine for additional ease of selection, such as hand drawings of tomatoes and spinach on the rotini pasta that contained those ingredients, as well as an image of rotini itself. Within the package considerations were made to assist the chef in understanding how much a single portion would be precooked to prevent overproducing and waste - a common issue when making pasta. Lastly textures and materials were used to complete the look create a rich package that complimented and elevated the package to the tier it deserves.