Agency: 2016 - 2019

Package Design, Brand Design, Illustration

•  Conceptual Brand Design

In order to test market appeal of potential new products Canada Bread will request the design for conceptual brands and packages. Wholesome Harvest is conceptual high-tier bread brand. The design is meant to convey the quality and uniqueness of the product to allow it to stand out in the grocery store aisles. Using specific design assets such as hand drawn illustrations for imagery of ingredients and process, textures, windows, and colour choices the concept was able to visualize the brand in a way that also reflected the price point of the product.