Agency: 2016 - 2019

Package Design, Brand Design, Production Design

•  Brand Refresh Design Rollout

Greenfield is a new brand specializing in the production of antibiotic and hormone free prepared meats, deli meats, and fresh meats. Their recent brand design was completed by another agency and passed over for finalization of the design and rollout across the family of products. The finalization of the design includes readapting the design to work on multiple different orientations and substrates, adapting the design to work uniquely across the Canadian and American SKUs, abiding design and applying legal assets to Canadian and American legal regulations, designing alternative panels and assets that are outside of the provided design that are on brand and maintain consistency, as well as preparing artwork on dielines for production. Upon completion of the product design rollout, environmental advertising was created for product launch, swag for giveaway and employees, as well as promotional material such as hand-painted signage. Title was given as Greenfield Brand Ambassador upon completion of the design rollout due to brand knowledge, extensive participation, and organization of brand standards and files.

•  Costco Brand Interpretation Design & Rollout

Costco’s inheritance of sale items within their retail spaces demand approval from Costco of product design. Costco’s request was to interpret Greenfield in a simple manner that differed from its appearance in regular retail stores. The goal was to create a design that was reminiscent of the existing retail look while also catering to Costco’s requests. Using existing design assets and minimizing the use of illustration, I was able to successfully adapt the design in a way that still speaks to Greenfield’s brand while fulfilling Costco’s desires.