Agency: 2016 - 2019

Catalogue Design

The IKEA catalogue is an iconic flyer that is sent door to door advertising the sales and promotions happening at IKEA. Through the use of a library of images, several marketing documents which cross reference promo items, stock levels, and item popularity the catalogue is a hybrid of design and marketing combined. Colour consistency and image editing are useful tools to help create a theme and unity throughout that inspire each season as well as the mood of the catalogue.

Conceptual Catalogue/Editorial Design

In order to pitch alternative advertising opportunities the Inspirational Look Book was a concept that blended the existing catalogue with a modern interior design Do It Yourself (DIY) book. The intention was to exist once quarterly, themed after each season, and provide popular DIY suggestions; while maintaining the retail product advertising expected from the monthly catalogues. The outcome was a fresh take on something familiar that became collectable as a convenient guide to design for seasonal changes.

Advertising Design

• Conceptual Installation Design

During IKEA’s celebration of their 40th Anniversary in Canada an exhibit was held in Toronto at the Design Exchange. To promote and offer immersive experiences to the attendees multiple installations were conceptualized. The first being photo booths that would create social media ready posts that mimicked covers throughout the last 40 years of the iconic IKEA catalogue. The second using a giant Poang chair which was also celebrating its 40th anniversary the same year as an advertising installation.

• Street Car Wrap Advertising Design

A streetcar wrap was designed to convey the 40th Anniversary of IKEA in Canada. This design was a group effort which visualized the timeline of changes throughout the Poang chair, demonstrating IKEA changes over the years. The wrap was created in a way that made the individuals riding the streetcar look as if they were sitting in the Poang chairs to outside observers.

• Conceptual Bus Shelter Wrap Design

The bus shelter wrap was a concept that looked at advertising along multiple bus shelters en route to the 40th Anniversary event held at the Design Exchange. Each bus shelter wrap would adhere to the surrounding glass to transform the bus shelter into a living space from every different decade leading up to the Design Exchange. Through this concept commuters would be able to travel through time visualized by IKEA products throughout the years. Ultimately leading them to the space and event where they could participate in IKEA’s celebration.